Question: There are several major segmentation variables that might be used by a marketer to address a consumer market. If the marketer were to use demographic,

There are several major segmentation variables that might be used by a marketer to address a consumer market. If the marketer were to use demographic, psychographic lifestyle, and behavioral variables to segment its market, identify possible segmentation subcategories under each of the three. Why would a marketer segment in the first place? Use specific, original examples in your answer.

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