There are several tools to understand how the environment affects business decisions. The Five Forces analysis is a frequently used tool to diagnose the competitive environment for a firm. This business strategy development outline was created in 1979 by Michael E. Porter, who is the Bishop William Lawrence University Professor at Harvard Business School. His model discusses the five forces that determine competition and the industrial profitability of the market are: rivals, barriers to entry, suppliers, substitutes, and buyers.

Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please include a word count. Use APA citations and references for the textbook and any other sources used.

Review the material in Chapter 5, Section 5.5 in Principles of Management. Then, go to the Discussion Forum for Unit 2 and engage in a dialogue with your classmates by answering the following questions:

1. Pick any of the Five Forces and describe its key attributes. Provide an example of when this force was particularly strong in a given situation
2. Is the force you selected stronger or weaker in highly dynamic markets? Why?
3. What effect can government regulation have on each of these forces in your own country?