There are three important factors to consider when doing marketing research in South-East Asia - language, cultural matching and techniques of communication.

1. Do they follow any of these suggestions based on internet search on market research companies in Southeast Asia? Are techniques used which may not suitable?
2. Are the above statement true for countries, ethnic and language groups in SEA? Provide evidence to support the opinion.
3. A New Zealand company wishes to research the Japanese market for the export of meat. Do the same factors as suggested above apply? Why? Provide some evidence for the answer.