There are three main forms of rivalry, which sometimes operate alone but more often play out alongside each other: Type 1: The battle to win new customers who do not yet buy your kind of product from anyone (potential customers). Type 2: The struggle to capture existing customers from rivals while keeping your own customers from switching to rivals. Type 3: The fight for the best possible share of business from customers who are not exclusively with you or anyone else. Using the analyses above, which include identified lists of competitors, create a competitor analysis of these four firms that currently compete in the Joplin market: (a) Popeye's, (b) Cane's, (c) Chick-Fil-A, and (4) KFC. What are your ideas of how these firms might dominate in rivalries with their competitors