Question: There are two basic types of marketing channelsconventional and vertical. Vertical marketing systems are further subdivided into three types, as follows: Corporate Administered Contractual Conventional

There are two basic types of marketing channelsconventional and vertical. Vertical marketing systems are further subdivided into three types, as follows:

Corporate
Administered
Contractual

Conventional channel systems form the traditional model of distribution channels. Look at the advertising via the Web site for a brand for which you are a loyal customer. Then, discuss the following:

What does the Web site convey about its brand?
How is what the Web site conveys consistent with the brands message in traditional media advertising?

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