Question: There are two main arguments against advertising - that it is wasteful, and that it can be deceptive. However, let's consider the following: Advertising is
There are two main arguments against advertising that it is wasteful, and that it can be deceptive. However, let's consider the following:
Advertising is the most effective and the least expensive means of communicating product information to millions of individuals.
Advertising encourages competition and is in fact, a means of competition. It thus leads to the development of new and improved products, wider product choice, and lower prices.
Advertising revenues support our mass communication medianewspapers, magazines, radio, and television. This means that advertising pays for much of our news coverage and entertainment programming.
Advertising provides job opportunities in fields ranging from sales to film production. Pride et al p
The author would probably agree that
A despite criticism, advertising has many longreaching benefits.
B although there are many arguments for advertising, advertising is wasteful.
C advertising has harmed employment opportunities.
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