Question: There are two segments that can align with our business model and customer base, those being a niche market and multi-sided platform. A niche market
There are two segments that can align with our business model and customer base, those being a niche market and multi-sided platform.
A niche market aligns since the business deals with different and various cuisines in the market.
Niche marketing would theoretically require less money while providing the benefit of a successful campaign. Moreover, since we are a fledgling business, it can provide security while establishing our niche in the market.
A multi-sided platform would also work as it provides benefits for both the owners of the restaurant, and the restaurants customers.
Please describe this in detail
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