Question: There are two segments that can align with our business model and customer base, those being a niche market and multi-sided platform. A niche market

There are two segments that can align with our business model and customer base, those being a niche market and multi-sided platform.

A niche market aligns since the business deals with different and various cuisines in the market.

Niche marketing would theoretically require less money while providing the benefit of a successful campaign. Moreover, since we are a fledgling business, it can provide security while establishing our niche in the market.

A multi-sided platform would also work as it provides benefits for both the owners of the restaurant, and the restaurants customers.

Please describe this in detail

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!