Question: There are various elements that factor into a brand's final design. Those elements should meet certain criteria (Memorable, Meaningful, Likeable, Transferable, Adaptable, Protectable). What is

There are various elements that factor into a brand's final "design." Those elements should meet certain criteria (Memorable, Meaningful, Likeable, Transferable, Adaptable, Protectable). What is an educational, recent article (within the past year) about any brand that explains how it meets each of the criteria above.

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