Question: There are vast differences in local market needs in the consumer energy drink business around the world. Tall Trees Media, a U . S .
There are vast differences in local market needs in the consumer energy drink business around the world. Tall Trees Media, a US multinational advertising agency, specializes in the energy drink industry and uses a geocentric staffing approach. What advantage would the company gain by using this approach?
Multiple Choice
It tends to reduce cultural myopia and enhance local responsiveness.
It is inexpensive to implement.
It reduces the costs of value creation.
It allows all key management positions of a firm and its subsidiaries to be filled by parentcountry nationals.
It requires minimal documentation for hiring foreign nationals.
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