Question: There are vast differences in local market needs in the consumer soft drink business around the world. TwinFold Media, a Canadian multinational advertising agency, specializes
There are vast differences in local market needs in the consumer soft drink business around the world. TwinFold Media, a Canadian multinational advertising agency, specializes in the soft drink industry and uses a geocentric staffing approach. What advantage would the company gain by using this approach?
Group of answer choices
It reduces the costs of value creation.
It is inexpensive to implement.
It allows all key management positions of a firm and its subsidiaries to be filled by parentcountry nationals.
It tends to reduce cultural myopia and enhance local responsiveness.
It requires minimal documentation for hiring foreign nationals.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
