Question: There can be considerable variations on how products are sold in different countries. For example, cars are sold door-to-door in Japan and in retail showrooms

There can be considerable variations on how products are sold in different countries. For example, cars are sold door-to-door in Japan and in retail showrooms in most of the rest of the world. Besides institutional differences (e.g. laws), why does culture matter with respect to global channels decision? Furthermore, on issue of globalization, discuss why so many companies opted for joint venture strategy? Would a fully owned subsidiary be a better choice? Justify.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!