Question: There can be considerable variations on how products are sold in different countries. For example, cars are sold door-to-door in Japan and in retail showrooms
There can be considerable variations on how products are sold in different countries. For example, cars are sold door-to-door in Japan and in retail showrooms in most of the rest of the world. Besides institutional differences (e.g. laws), why does culture matter with respect to global channels decision? Furthermore, on issue of globalization, discuss why so many companies opted for joint venture strategy? Would a fully owned subsidiary be a better choice? Justify.
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