Question: There can be considerable variation in how products are sold in different countries. For example, cars are sold door-to-door in Japan and in retail showrooms

There can be considerable variation in how products are sold in different countries. For example, cars are sold door-to-door in Japan and in retail showrooms in most of the rest of the world. Besides institutional differences (e.g., laws), why does culture matter with respect to global channels decisions?

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