Question: There is 2 section to be answerred, please read fully and carefully. Thank you. Jaffrin Bundle is having a tough time with the dilemma that

There is 2 section to be answerred, please read fully and carefully. Thank you.

Jaffrin Bundle is having a tough time with the dilemma that many consumers are not coming back to shop. Management aims to enhance customer loyalty and is committed to providing better customer retention. Jaffrins decided to hire a researcher to help his business. As a researcher you are required to investigate this problem.

(a) Identified the following problem statement, objective, research questions and how can you contribute to the research? (b) Referring to the to the question 5 above, provide hypothesis (Null hypothesis, Alternative hypothesis) and explain the measurement of correlation on your stated hypothesis?

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