There is 4 marketing positions is the market leader, the market challenger, the market follower, and the
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Question:
There is 4 marketing positions is the market leader, the market challenger, the market follower, and the market nicher.
Briefly describe each of the four types of market strategies.
Expert Answer:
Certainly Each of the four marketing positions you mentioned represents a distinct strategy businesses might adopt based on their market share customer base resources and overall competitive landscape ... View the full answer
Related Book For 
Personal Financial Planning
ISBN: 978-1111971632
13th edition
Authors: Lawrence J. Gitman, Michael D. Joehnk, Randy Billingsley
Posted Date:
