Question: There is new product which is a temperature controlled insulated mugfor keeping beverages and leftovers hot all day, whether for backpacking across the mountains or

There is new product which is atemperature controlled insulated mugfor keepingbeverages and leftovers hot all day, whether for backpacking across the mountains or sitting at the desk. The innovator wants to market in South Asia.What stage of international marketing involvement should they consider? Explain.

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