There is no need to use APA formatting for this document. Just type your 25-word summary.

Please read the detailed explanation for this assignment (25-Word Summary Explanation) in the Course Resources section of this course.

ATTENTION: MUST READ!

Write a 25-word summary, worth 25 points, summarizing a key concept you learned this week about the Promotional/Communications Mix AND why it is important or relevant to the success of a product. Read the following Content Materials and make sure your summary demonstrates what you have learned from them. You can no longer simply say they are important or that they will provide better profits or better customer communication. You cannot say something that's too general or pluck words from the reading materials and put them together in an illogical sense, or create fragmented sentences. This is the second half of the term so you should show a clear improvement in your summaries that focus on a CONCEPT or CONCEPTS you LEARNED and their significance or importance.

Use Grammarly or our tutoring service if you have been advised to do so or as needed; some students may also need to read the content material twice if the first reading does not make sense. The reading materials for this assignment are the following:

The Promotion/Communication Mix

Communications Mix: Promote Better and Effectively

REMEMBER: Your summary must be CLEAR and factually correct to earn points. Incorrect information will earn zero points. You must use correct grammar, punctuation, and spelling as well. See the detailed instruction in the Class Resources section for more information.

Each word is worth 1 point. If you write a summary using less than 25 words, you'll leave points on the table. If you write a summary with more than 25 words you'll get zero points. The challenge is creating a 25-word summary where every word counts and the representation of ideas is both clear and concise. The purpose of this exercise is to develop critical thinking skills that allow you to prioritize concepts and concisely communicate their value. In some ways, it may be harder as you need to demonstrate your learning in a specified number of words, but it is far less time-consuming than writing a multi-page paper about what you learned every week.