Question: There is ONE (1) question in this section. Answer ALL questions in the space provided. QUESTION 1 Sarah is proposing to start a wellness centre

There is ONE (1) question in this section. Answer

There is ONE (1) question in this section. Answer ALL questions in the space provided. QUESTION 1 Sarah is proposing to start a wellness centre and needs to prepare a market analysis for her business plan for a loan provider. The analysis is due in the next two weeks, but she does not know what to write and who her target market is - all she knows is that her potential customers are those who seek a healthy lifestyle. She has completed her industry analysis but only recently learned the difference between market analysis and industry analysis. a) Advise Sarah on the difference between the industry analysis section and the market analysis section in a business plan for her business. (6 Marks) b) What is the purpose of the "Operations Plan" section in Sarah's business plan? (4 Marks) c) Why do you think it is important for Sarah to develop a business plan for her business? (6 Marks) d) Why is it important for a business plan to follow a conventional structure rather than be highly innovative and creative? (4 Marks) (Total: 20 Marks)

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