these are either true or false and please answer as many as you can

N 95 59 13. Segmentation is the process of identifying recognizable groups that make up the market and then selecting a group as the target market. 14. The difference between the term "business plan" and "action plan" as descriptors of implementation strategies is that business plan is strategic and action plan is tactical. 15. A matrix structure is a whimsical organizational structure that permits strategic managers to demonstrate creative alignments of authority and responsibility in an organization. 16. Strategic managers must decide if the organization's culture will contribute to the accomplishment of the strategy or must change over time. 17. The primary value of the Balanced Scorecard approach is to focus the health care organization on those aspects of its operations that most directly impact the accomplishment of its strategies. 18. A brand represents three things. what an organization offers to the market, what an organization does, and what an organization is. 19. An attractive location for a health care provider offers convenient proximity to patients' homes and work. 20. After-service includes follow-up (both clinical and marketing), billing, and follow-on activities. 1 HSA 203 FINAL 21. Divisional structures are common in organizations that have grown through diversification, vertical Integration, and aggressive market or product development. MULTIPLE CHOICE (do not leave any blanks)