Question: These factors help determine whether and what types of intermediaries the firm should use: 1.How does the new product fit with the distribution requirements of

These factors help determine whether and what types of intermediaries the firm should use:

1.How does the new product fit with the distribution requirements of firms existing product lines?

2.How numerous and dispersed are customers, and how much product education or service will they require? Is repurchase trial necessary? Is installation or customization required? 3.How are competing products or substitutes sold?

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