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16 Text 1 The Ford Motor Company Ltd The Ford Motor Company Limited (Ford Motors) is a global manufacturer of a range of vehicles including cars, vans, trucks and buses. Ford Motors has been one of Britain's best-selling car brands for over 30 years, with a range of models including the KA, Fiesta, Focus, Mondeo and Galaxy. The company's large range of products includes models that differ in size to meet the individual needs of different market segments, including eco-friendly small cars, family cars, sports cars and 7-seater people carriers. Ford Motors carries out a lot of market research when developing new car designs and uses both primary and secondary research. This ensures that new car designs and models meet the needs of potential customers Each model's sales levels are regularly monitored against the product lifecycle. (a) State two secondary market research sources which Ford Motors could use. (b) Explain the purpose of marketing within Ford Motors. (c) Explain one way that preparing a business plan may be useful to Ford Motors. (d) Explain how Ford Motors could use market segmentation when deciding where to place an advert for its new car models. (1) Many businesses, such as Ford Motors, use the product lifecycle to plan the marketing of their product range. (0) State one advantage to a business of using the product lifecycle to plan the marketing of its products. (ii) State one disadvantage to a business of using the product lifecycle to plan the marketing of its products. | (e) Analyse one disadvantage to Ford Motors of manufacturing and selling such a large range of products