Thetextbook mentions how data analytics can provide users with more insight into their companies financial accounting performance. Specially, "Employee benefits, including pensions and other post-employment benefit costs, can be the biggest expenditure for many companies. Increasingly, companies are turning to data analytics to help them manage these costs. By using 'Big Data' from multiple sources, companies can get a better handle on their benefit usage and employee benefit needs, and better predict employee behaviour under multiple benefit scenarios. In a recent publication, PwC (United Kingdom) noted that many organizations are taking advantage of data analytics tools to help predict what options members will choose in pension schemes; how much individuals are able to save so they can better design contribution structures for companies and individuals; the impact of risk-related lifestyle options on benefits plans; and the coordination of benefits that individuals typically purchase for themselves (for disability, critical illness, etc.). Data analytics are helping companies tailor their benefit plans to work in conjunction with employees' choices and requirements to keep companies competitive as employers."

After readingCreating Value From Data, and the textbook quote above regarding the use of analytics for employee benefits, please explain another use of data analytics relating to Shareholder's equity?

Please provide references