Think about a horrible purchase experience $$ one you will never forget and perhaps because of which you will never buy anything from that brand ever again. Perhaps you told other people how shockingly bad this purchase experience was. In your paper you will describe the experience using the directions included within the Unit $1$ Assignment template.

Consider your Library research from the Discussion and Chapter $1$ of your textbook. Internet references are not accepted for this assignment, although you may use Internet research for your own learning. At least two different sources are required to be used as references for this assignment, one from the textbook and at least one article from the Library.

Think about what the $($brand name$)$ company could$/$should have implemented within their value chain to have ensured your experience was not bad, but instead left you with surpassed expectations $($a delighted customer$).$

Write a $46-$page paper, not including the title and Reference pages, applying at least four of the elements in the Contemporary Value Chain Model and suggest how the company can improve the customer experience by fixing value chain elements. This is your opportunity not only to see where the brand$$s value chain was not working properly, but to recommend what needs to be done so future customers have delightful experiences.

Write your paper using first person perspective.

Include a conclusion summarizing the paper$$s content without introducing any new information.