Think about Burger King.  Given your understanding of the meaning (core associations) attached to that brand, please answer the following question.

 

As a brand community expert, what would be some recommendations for building a brand community for that brand. Please make concrete recommendations based on understanding of the theories learnt in class, from the Harley Posse Ride case and from understanding of that brand. 

Answer rating: 100% (QA)

Building a brand community for Burger King involves leveraging its core associations and understanding the needs and preferences of its target audience Here are some concrete recommendations based on ... View the full answer