Question: Think about e-mail communications from marketers, perhaps some that you have received yourself. * What makes them interesting and worth your time to open and

Think about e-mail communications from marketers, perhaps some that you have received yourself. * What makes them interesting and worth your time to open and read? Do you ever take any action as a result of the emails? Why or why not? If you were running an e-mail marketing campaign for your own or another company, what would be the most important metric you would use and why

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