Think about Googles most salient resources and capabilities (activities- should start with a verb). List several in
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Think about Google’s most salient resources and capabilities (activities- should start with a verb).
List several in each category below.
Tangible Resources | Intangible Resources | Organizational Capabilities |
Now, identify about 5 (total) of the most important resources or capabilities you listed above. Identify whether they meet the 4 criteria. Place an “x” in the category if it meets that criteria.
Resource/ capability name | Is it Valuable? | Is it Rare? | Is it Inimitable? | Is it Nonsubstitutable? | Is there a Sustainable advantage? |
Do any of them meet all 4 criteria and pass the “sustainable competitive advantage” test? Do any of Google’s resources or capabilities grant it a sustainable competitive advantage?
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