Think about how you communicate with different groups in your life, the tools, and the channels that you use.

Now, come up with the number of different groups you have been considering in terms of your interpersonal communication. Most people would probably list about a half-dozen different groups of people, and then say that they can easily adapt to the different dynamics needed to communicate with each of those groups.

Now think about the number of journalists, outlets, blogs, and influencers out there. There are over 1,200 daily newspapers in the United States alone. The Bureau of Labor Statistics estimates that there are more than 30,000 reporters and correspondents currently working in the United States, and that number does not include bloggers, which are estimated to be reaching numbers of nearly 30 millionthough not all are going to be relevant.

The number of information disseminators is mind-boggling. You may consider yourself adaptable to one or two dozen different people in your daily life, but as a media relations professional, how many more might you need to add?

What skills do you need?

Which type of platforms must be knowledgeable of?

What type of organizations you should be part of?

How would you increase your networking strategies?