Think of 10 new productsthe type which Test Market each product used. Explain why you chose that
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Question:
Think of 10 new productsthe type which Test Market each product used. Explain why you chose that test market.
There are three general categories of test markets: standard, controlled, and simulated. In a standard test market, such as those we've been describing, a company develops a product and then attempts to sell it through the usual distribution channels in a number of test-market cities.
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