• Think of a product to buy. Identify the product and discuss which of the 4 "Ps" (product, price, place, promotion) of the marketing mix most impacts the choice.
• Do you think one of the "Ps" within the marketing mix (product, price, place, promotion) is more important than the others? Why?
• Nike does a great job of focusing on evoking emotion without even showing us a picture of a shoe. What is another brand that you enjoy to use because of the emotional connection or the experience you have when purchasing it? Explain.

Answer rating: 100% (QA)

Product Nike Air Jordan sneakers In the case of Nike Air Jordan sneakers the product itself is the k... View the full answer