Thinking about the intergenerational effect - make a short list of 10-15 brands that you find in your refrigerator, pantry, or medicine cabinet. You can bullet this part of the assignment. Next, think about which products are meant for your generation and what products you might expect to find in your parents or grandparents house. Do you believe there is a connection between our purchasing behavior and that of our parents? Do we buy products simply because you grew up with them? What are your thoughts.