This activity highlights the differences in disruptive versus sustaining technology.

The goal of this activity is for you to define disruptive and sustaining technology and be able to identify examples of each.

Instructions: Identify each item below as either disruptive technology or sustaining technology.

$1.$ Produces an improved product that customers are eager to buy, such as a faster car or larger hard drive

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$2.$ A new way of doing things that initially does not meet the needs of existing customers

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$3.$ Philips Petroleum

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$4.$ General Motors

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$5.$ Dell

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$6.$ Apple

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$7.$ Sears

$($Click to select$)$

$8.$ Intel

$($Click to select$)$