Question: This activity is important because as a manager in international business, you must be able to understand and appreciate cultural differences and how those differences
This activity is important because as a manager in international business, you must be able to understand and appreciate cultural differences and how those differences affect the way business is practiced. Today's managers are expected to know and understand the basic cultural nuances of a country and the values and norms that govern behavior. Language, spoken and unspoken, is one of the defining elements of a culture.
The goal of this activity is to demonstrate your understanding of culture and specifically, the role of unspoken language as a means of communication.
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