This activity is important because data analysis through exploration is an essential process. Through this step, marketers become detectives exploring and identifying data patterns. Exploratory data analysis provides a summary of the main characteristics within the data. A company is interested in knowing which page topics are having the most success when it comes to revenue. Understanding this will allow them to make changes to existing page topics so the most successful topics are being used most frequently.

Answer each question based upon insights from the Exhibit.