This activity is important because digital marketing has generated exciting opportunities for companies to interact with their customers. Internet users are creating and reading consumer$-$generated content as never before and having a profound effect on marketing in the process. Consumers often rely on the recommendations of family, friends, and fellow consumers when making purchasing decisions. Marketers who know where online users are likely to express their thoughts and opinions can use these forums to interact with consumers, address problems, and promote their companies.

The goal of this click and drag is to demonstrate your understanding of how businesses can use different types of social networking media.