This activity is important because in business, it is important to understand Marketing. Marketing includes a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas. The goal of this exercise is to apply marketing concepts to LEGO's expanded product line aimed at making their products attractive to young girls. Read the case describing LEGO's expanded product lines, then answer questions regarding marketing LEGO. LEGO's Mission states, To inspire and develop the builders of tomorrow." The 2015 Annual Report from The LEGO group has a picture on the cover of an elementary school aged girl playing with LEGO. Such an image would have been surprising a decade earlier, as LEGO has traditionally used targeted markets aimed at boys of the same age. Over time, LEGO received pressure to develop product lines for girls, debunking the assumption that the builders of tomorrow are boys. In 2011, LEGO launched a new line called LEGO Friends. Along with other female-oriented lines including LEGO Disney, LEGO Friends were marketed for young girls. LEGO also launched a LEGO Friends cartoon series. The LEGO Friends products were not without controversy. Many parents complained that the figures built for girls were more clunky than the figures available for boys. Parents also complained that while other LEGO lines included characters engaged in heroic, meaningful, important work, the LEGO Friends series initially featured shopping malls, nail salons, and other activities that were not attractive to parents. LEGO failed to recognize that parents who would encourage daughters to play with blocks were the same parents who would reject overly gender-biased products. In 2013, LEGO Friends added sets that included veterinarian clinics, tree houses, and camping adventures. By 2015, LEGO Friends was one of LEGO's top selling lines, competing with popular sets marketed to boys including LEGO Star Wars, LEGO City, and LEGO Ninjago. LEGO's latest attempt to develop products for young girls includes a launch of LEGO DC Super Hero Girls, featuring characters like Batgirl, Wonder Woman, Harley Quinn, and Poison Ivey. A LEGO press release said, "The aim of DC Super Hero Girls is to provide children with a relatable world filled with aspirational characters, immersive stories and action- packed missions that inspire girls aged 7-10 to be smart, courageous and empowered to be an everyday Super Hero." As LEGO develops new lines of products moving forward, the company should consider using which of the following market strategies? Multiple Choice X total-market approach multisegment approach concentration approach O All of the choices are correct. O