This activity is important because it demonstrates how Domino$$s provides value to their customers by offering a quality product at a fair price. Developing new products and services are the heart of Domino$$s business. A total product offer consists of everything consumers evaluate when deciding whether to make a purchase. Watching the competition and listening to your customers are very important information sources.

The goal of this activity is to demonstrate your understanding of how a company like Domino$$s decides whether or not to introduce a new product and how to bring it to market.