This activity is important because it is essential that salespeople understand how social media tools can be used to enhance salesperson credibility. Jacob is a sales representative for Waleszonia Financial, who specialize in selling financial products in New Orleans. Jacob has been working to develop a buyer$-$centric social media profile, choosing the right photo, headline and summary, and utilizing recommendations to validate his trustworthiness to potential clients. Jacob$$s sales manager Jodi wants him to explain to the new salespeople hired by the company how each of these things increases Jacob$$s likelihood of sales success.

The goal of this exercise is to match the specific types of benefits that Jacob and other salespeople receive when they use specific social media strategies to enhance their credibility.

Select the appropriate social media action that Jacob has taken for each of the benefits listed below.

$1.$ Demonstration of the reliability and integrity of the salesperson and the products they are selling