This activity is important because legal and ethical issues affect salespeople and pricing negotiations on a regular basis. There are several issues and laws that salespeople must be especially aware of as they negotiate prices for their products. Matt has been hired as the sales manager for WilTel, which sells cell phone plans to customers. He manages a team of salespeople who present him with ideas for pricing strategy. While many of the ideas are good, there are some that Matt worries might not be legal under U$.$S$.$ law. The goal of this activity is to review the at$-$risk pricing strategies and determine the appropriate law or regulation to determine if the strategy is legal or illegal.

Select the correct law that applies to each pricing strategy below.

$1.$ WilTel decides to tell customers about a new plan that is $75\%$ off the regular plan, even though it is only $20\%$ less.

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$2.$ WilTel offers a discount to teenage males in an effort to get customers from its trendier competitor.

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$3.$ WilTel agrees with its cell plan competitors to raise prices for all customers.

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$4.$ WilTel wants to attract more women to its plans and starts offering female consumers $30\%$ off their bill.

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$5.$ WilTel promises retail consumers a "wholesale" rate, even though it is the same price as always.

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$6.$ WilTel colludes with another company to stop offering family plan discounts.

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