This activity is important because many companies use a specific sequence of steps to develop new products efficiently and ma their products ready for market, something known as the new$-$product development process. The new$-$product development pre includes seven stages an organization goes through as it identifies business opportunities and converts them to a salable good service.

By any measure, Apple, Inc. is a successful company. From its inception, when it made one computer for what was then the entir market for small computers, Apple has evolved into a company that makes a variety of products for a number of different market segments$-$everything from computers to digital music players to cell phones.

The goal of this activity is to demonstrate your understanding of the new$-$product development process as applied to the develor of the Apple iPhone.

Identify the description of the activity with the appropriate stage of the new$-$product development process. Move each label to th correct drop zone box. The notes button next to a label provides more information.