New$-$Product Development Process

This activity is important because many companies use a specific sequence of steps to develop new products efficiently and make

their products ready for market, something known as the new$-$product development process. The new$-$product development process

includes seven stages an organization goes through as it identifies business opportunities and converts them to a salable good or

service.

By any measure, Apple, Inc. is a successful company. From its inception, when it made one computer for what was then the entire

market for small computers, Apple has evolved into a company that makes a variety of products for a number of different market

segments$-$everything from computers to digital music players to cell phones.

The goal of this activity is to demonstrate your understanding of the new$-$product development process as applied to the development

of the Apple iPhone.

Read the description of the activity and then match it to the appropriate stage of the New$-$Product Development

Process.

Concept

Becomes Reality

New$-$product strategy

development

Idea generation

Screening and

evaluation

Business analysis