This activity is important because marketers should understand the neuromarketing tools that are available today and what benefits each has for marketers. Doug recently joined a home appliance chain, McCleans Appliance Stores, as the director of marketing. Doug believes that neuromarketing can help the company better understand its customers and ultimately help it be more successful. The neuromarketing "toolbox" available to Doug includes imaging technologies, such as fMRI and EEG, that directly measure brain activity as well as a variety of alternative methods for measuring behavioral and physiological responses to marketing stimuli including eye tracking and facial expression coding.

The goal of this exercise is to select which neuromarketing tools Doug should use for each of the eight marketing questions for which he has promised the CEO he can provide answers.

Group the each of the eight marketing research questions that Doug has promised to answer and then match each to the best neuromarketing tool for it$.$ Move each label to the correct drop zone box.