This activity is important because marketing and brand managers must be able to connect the costs of social media promotions to the sales the promotions generate. Social media performance measures are the metrics that help managers evaluate the success or failure of their social media promotions.

The goal of this activity is to identify the difference between the social media performance measures linked to outputs $($revenues$)$ and social media inputs $($costs$).$

Roll over each social media measure and then determine whether it is linked to outputs $($revenue$)$ or inputs $($costs$),$ then drop the measure onto the correct category.

Performance Measure Classification

$15\%$ interaction rate

Se persale

$$100$ cost per thousated

$\backslash$table$[[$Output$/$revenue$],[\backslash$table$[[1\mathrm{.}2$ pages per visitor$],[0\mathrm{.}2\%$ click through$],[$rate$],[15\%$ interaction rate$],[$$$2$ per sale$]]]]$