Question: This activity is important because marketing channels make the flow of products and services from the producer through intermediaries possible. Intermediaries perform critical functions as
This activity is important because marketing channels make the flow of products and services from the producer through intermediaries possible. Intermediaries perform critical functions as the product moves from the producer into the ultimate consumer's hands. The fundamental intermediary functions can be classified as transactional, logistical or facilitating in nature.
The goal of this activity is to demonstrate your understanding of types of functions performed by intermediaries like HomeDepot, a large home improvement supply retail chain.
Match each item to its corresponding activity in the process.
LogisticalStoring
FacilitatingInfo
Logistical
TransactionalRisk
LogisticalSorting
Facilitatingand Research Assorting Taking
Transactional
Logistical
Buying
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