This activity is important because marketing channels make the flow of products and services from the producer through intermediaries possible. Intermediaries perform critical functions as the product moves from the producer into the ultimate consumer$$s hands. The fundamental intermediary functions can be classified as transactional, logistical$,$ or facilitating in nature.

The goal of this activity is to demonstrate your understanding of types of functions performed by intermediaries like HomeDepot, a large home improvement supply retail chain.

Match each item to its corresponding activity in the process.

Logistical$$Assorting Logistical$$Storing Logistical$$Sorting Transactional$$Buying Transactional$$Risk Taking Logistical$$Transporting Facilitating$$Financing Facilitating$$Info and Research

Match each of the options above to the items below.

"One$-$stop" shopping$$An inventory of lawn mowers and $50,000$ other items per store allows for "one$-$stop" shopping for do$-$it$-$yourselfers.

No answer

Inventory above floor$$Home Depot carries an inventory of $50$ lawn mowers in the steel racks above the shopping floor.

No answer

Free delivery$$Home Depot offers free delivery of many items.

No answer

Breaking bulk$$Home Depot buys pallets of mulch which contain $65$ bags then breaks it down so consumer can buy as many or as few bags as they want.

No answer

Loss for Home Depot$$If lawn mowers are not sold, they must be donated or disposed of and Home Depot takes a loss.

No answer

Toro lawn mowers$$Home Depot buys $10,000$ lawn mowers from Toro.

No answer

Real$-$time data$$Home Depot provides Toro and its subsidiaries with real$-$time data on sales, competitive conditions, and trends.

No answer

$0\%$ Financing$$The Home Depot offers customers zero percent interest for $6$ months on purchases over $$300.$