This activity is important because marketing managers need to be mindful of the organizational strategies in developing marketing strategies for their firms.

The goal of this activity is for you to demonstrate an understanding of Miles and Snow's four strategic types that class organizational strategies of firms.

Miles and Snow propose several categories of firms within any given industry based on strategic type. Firms of a part strategic type have a common strategic orientation and a similar combination of structure, culture, and processes that their organizational strategy. The four strategic types are prospectors, analyzers, defenders, and reactors.

Hover over each individual item to read its full description. Then, drag the related item to its appropriate position depending on which strategic type it represents.