Question: This activity is important because marketing managers use the controllable marketing mix factors known as the 4 Ps to create value. The marketing mix factors

This activity is important because marketing managers use the controllable marketing mix factors known as the 4Ps to create value. The marketing mix factors which include product, price, promotion, and place (distribution) are the tools the marketing manager uses to develop a marketing program to reach consumers.
The goal of this activity is to demonstrate your understanding of the controllable marketing mix factors: product, price, promotion and place (distribution).
Identify which marketing mix factor is described in each example.
A friend recommends a new restaurant that you need to check out
You pav vour college tuition for this semester
A new personal assistant app for the iPhone ]
Walmart's website offers thousands of products that you can purchase
(Click to select)
You pay $10 to park your car at the arena to see the big game
(Click to select)
This activity is important because marketing managers use the controllable marketing

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