Question: This activity is important because marketing managers use the controllable marketing mix factors known as the 4Ps to create value. The marketing mix factors which

This activity is important because marketing managers use the controllable marketing mix factors known as the 4Ps to create value. The marketing mix factors which include product, price, promotion, and place (distribution) are the tools the marketing manager uses to develop a marketing program to reach consumers.

The goal of this exercise is to demonstrate your understanding of the controllable marketing mix factors: product, price, promotion and place (distribution).

Identify which marketing mix factor is described in each example.

1. A friend recommends a new restaurant that you need to check out

(Click to select) Product Price Place (Distribution) Promotion

2. You pay your college tuition for this semester

(Click to select) Product Price Place (Distribution) Promotion

3. A new personal assistant app for the iPhone

(Click to select) Product Price Place (Distribution) Promotion

4. Walmarts website offers thousands of products that you can purchase

(Click to select) Product Price Place (Distribution) Promotion

5. You pay $10 to park your car at the arena to see the big game

(Click to select) Product Price Place (Distribution) Promotion

6. Flyer for a lawn care company stuck in your mailbox

(Click to select) Product Price Place (Distribution) Promotion

7. Your aunt hosts a Thirty-One party at her house where she sells colorful bags and totes

(Click to select) Product Price Place (Distribution) Promotion

8. A couple of years after graduation, you buy your first home

(Click to select) Product Price Place (Distribution) Promotion

9. You grab a Coke from the vending machine on the way to class

(Click to select) Product Price Place (Distribution) Promotion

10. Making dinner for a friend in exchange for him fixing your computer

(Click to select) Product Price Place (Distribution) Promotion

11. While scrolling through Instagram, you notice a photo advertisement for Wayfair.com

(Click to select) Product Price Place (Distribution) Promotion

12. Your professor's lecture on the 4 Ps

(Click to select) Product Price Place (Distribution) Promotion

13. You and your roommate pay $950 a month to rent an apartment close to campus

(Click to select) Product Price Place (Distribution) Promotion

14. You visit your local Target store to purchase a new calculator for your calculus class

(Click to select) Product Price Place (Distribution) Promotion

15. While reading People you notice an ad for Marriott's newest hotel in Mexico

(Click to select) Product Price Place (Distribution) Promotion

16. Your state's Republican candidate running for office

(Click to select) Product Price Place (Distribution) Promotion

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