Question: This activity is important because services have four distinct differences from tangible products: intangibility, inconsistency. inseparability, and inventory. Collectively known as the four I '

This activity is important because services have four distinct differences from tangible products: intangibility, inconsistency. inseparability, and inventory. Collectively known as the four I's of services, these attributes present unique challenges for marketin managers.
The goal of this activity is to demonstrate your understanding of the four l's of services.
Roll over each service provider to read the service scenario, then drop the service provider on the correct location in the graphic.
Restaurant
Airline Flight
Class Choice
Auto Shop
Painter
Inconsistency
Day Spa
Athletic Club
Hair Salon
Reset
This activity is important because services have four distinct differences from

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