Question: This activity is important because services have four distinct differences from tangible products: intangibility, inconsistency, inseparability, and inventory. Collectively known as the four I '

This activity is important because services have four distinct differences from tangible products: intangibility, inconsistency, inseparability, and inventory. Collectively known as the four I

'

s of services, these attributes present unique challenges for marketing managers.

The goal of this activity is to demonstrate your understanding of the fork I

'

s of services.

Roll over each service provider to read the service scenario, then drop the service provider on the correct location in the graphic.

Airline Flight

Class Choice

Auto Shop

Athletic Club

Hair Salon

Painter

Day Spa

Restaurant

Inseparability

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This activity is important because services have four distinct differences from

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