This activity is important because to compete in the information age, you need to understand the differences among data, information, business intelligence, and knowledge.

Instructions: For each example below, select whether it represents data, information, business intelligence, or knowledge.

Best$-$selling product

$($Click to select$)$

Best$-$selling product by month compared to sports season and city team wins and losses

$($Click to select$),$

Quantity ordered

Worst customer

Amount sold

Choosing not to fire a sales representative who is underperforming knowing that person is experiencing family problems

Worst$-$selling product