This activity is important because to compete in the information age, you need to understand the differences among data, information, business intelligence, and knowledge.

Instructions: For each example below, select whether it represents data, information, business intelligence, or knowledge.

Best$-$selling product

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Best$-$selling product by month compared to sports season and city team wins and losses

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Quantity ordered

$($Click to select$)$

Worst customer

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Amount sold

$($Click to select$)$

Choosing not to fire a sales representative who is underperforming knowing that person is experiencing family problems

$($Click to select$)$

Worst$-$selling product

$($Click to select$),$

Lowest sales per week compared with the economic interest rates

$($Click to select$)$